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YouTube is the one of the most famous online video streaming platforms nowadays. It was created in February 2005 by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, and in November 2006 the site was purchased by Google for US$ 1.65 billion. The website is now a part of Google’s subsidiaries and is headquartered in San Bruno, California. It is one of the online platforms which allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
Making money from YouTube used to be as simple as uploading great content, garnering millions of views, and earning a share of advertising revenue. Now, content creators have access to multiple ways to monetize their content. In addition to advertising, this can include corporate sponsorships from a major brand, fan funding, or merchandise sales.
You most probably have seen articles on social media about how much the top YouTubers earn from their videos and let’s face it, you must have been shocked when you got to the stats as much as we were. It might have even crossed your mind to look into the profession to find out how things work over the other side because you cannot just upload a video and expect money hundred-dollar bills in your bank account the next minute. Well, the little secret behind this phenomenon is the YouTube AdSense.
What is AdSense?
So basically, the AdSense is a Google-based tool that allows advertisement publishers to put advertisements during videos on various channels through Google. The publishers of these advertisements are at the liberty to post absolutely anything that they can in form of visual advertisements e.g. pictures, texts, video clips, etc. they would also be required to pay per click. And when all is good, the owners of a certain website receive their fair by connecting into AdSense.
The first step to making money on YouTube is to join the YouTube Partner program. The partnership gives content creators access to special tools, such as the ability to monetize their videos via Google Adsense. To qualify, content creators must have at least 1,000 subscribers and 4,000 hours of accumulated watch time over the prior 12-month period.
The best part about this field is that not much investment is required since creating an AdSense account is free and so is creating an account on YouTube. No initial business risks involved, if it works, it works. If not then it simply does not.
Money, Baby
Now coming to the point because of which you actually clicked on this article, how can you exactly earn from AdSense on YouTube? Let us put this in simpler words, Advertisements. It is that simple.
All you need to do is connect your YouTube channel with your AdSense account and earn according to the number of viewers you receive. But you need to make sure you do this because or else you are avoiding all the money earning opportunities from your amazing content on you YouTube. Also, by enabling every format on your AdSense account, all the video formats will be subjected to your YouTube content.
The best part here is that your work regarding this ends here, you now need to only focus on your amazing and creative YouTube video content. From here, YouTube can take over your worries and will route paying advertisers towards your channel. Also, the money generated by this process on your channel will be sent to you by Google, once the sum totals to become $100.
However, there are a few things you can control on your own, these are enlisted down below;
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It is up to you to choose the type (depending upon the content) of advertisements that will be uploaded on your channel and in short, will be viewed by your visitors.
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You will be in charge of choosing the location at which the advertisement will be placed on your home page of the account.
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You can even choose among the advertisers who will be allowed to post on your timeline. They go through a process of live bidding to buy a channel’s advertisement space; this is up to you choose among the highest paying advertisers.
In recent time it is getting tougher to make money, as ad revenue can range from $0.35 to $5 per view, with the safe assumption being $1 per 1,000 views. The profitability of your channel is tied to both your views and your niche. YouTubers in highly-viewed niches like news, celebrity gossip, makeup and beauty, and popular fails quickly pull in revenue with millions of views.
Despite these challenges, people who can attract a large and loyal following can make a substantial income on YouTube. According to Forbes, the highest-paid YouTube video creators are pulling in close to $20 million a year, so it’s easy to see why many chases this seemingly bottomless well of income.
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