Values are a big deal in any society and era. That couldn’t be more true of Gen Z. It’s time to analyze and explain exactly what that means before you gasp in shock and disbelief. After all, isn’t Gen Z notorious for saying no to centuries-old traditions like marriage and parenthood? Well, as it turns out, Gen Z does believe in those as well. You’ll understand exactly what that means as you read more.
Gen Z Has the Power to Shape the World!
Don’t believe me? Here are some numbers to support the previous statement! Gen Z had $860 billion in purchasing power (globally) last year. Fast forward six years, and that power is expected to multiply exponentially to a whopping $12 trillion! Now, just wow!
Gen Z is also referred to as a “digital native” generation, mainly because they are so in-sync with technology. Only the next generation, Generation Alpha is more digitally savvy. They also grew up at a time (Gen Z) when the world order was changing dramatically and significantly. Sure, they are much more individualistic than their parents, but as you will see, that isn’t necessarily a bad thing!
How Do You Describe Gen Z?
Gen Zers are the youngest generation in the workforce now. True, technology and digital devices come second nature to them, but surprisingly enough, some employers complain that Gen Z (collectively) isn’t tech savvy enough. Like the Baby Boomers and Gen Z before, they are revolutionizing the workplace. But, unlike previous generations, Gen Z appears to be transforming the workforce (much to the chagrin of many employers).
Gen Z is the cohort born between 1997 and 2011. Since they grew up with social media and understand its nature, they know that social media platforms are notorious for publishing fake posts and even fake news. So, they value businesses and people who are authentic more than anything else. They grew up in an increasingly global world that was becoming more and more technologically wired, so they crave all types of diversity and digital connectivity.
Interestingly enough, only 20% of Gen Zers trust big businesses. And about a quarter of them have no brand loyalty. They also care about the environment, social issues, mental health, and diversity. That may not be too surprising given just how ethnically diverse that group is. In a way, you could say that the generation collectively is a set of independent thinkers because they think creatively, love solving complex problems, and have the entrepreneurial mindset and spirit.
What is Important to Gen Z?
If you read many social media posts, you will understand that Gen Z doesn’t want to be a slave to work, as was the case with previous generations. They understand and crave the work-life balance. About 72% of them want to have fun, especially at the office. About 62% of them want to accomplish major life goals. 60% of them prioritize physical and mental health and well-being. 56% of them want to make money. An equal percentage wanted to find happiness in relationships.
You could say that these are like the Five Pillars of Faith for Gen Z.
Gen Z is Different
Well, every generation is different, but this is especially true of Gen Z. In my next post, I will examine exactly how these values are reshaping how the world lives. But as you can see, Gen Z is truly unique and much different from any generation that has ever existed since the beginning of human kind.
