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Why Do Millennials Prefer to Shop at Target?

Why Do Millennials Prefer to Shop at Target?

Prita Kulkarni
June 4, 2024

Target, it’s pronounced Tarjayt by sophisticated people and it’s for high-class people who think that Walmart’s brands are below them. As it turns out, Millennials love to shop at Target. And it’s not just because Target sells slightly higher-end brands …

Is Gen Z Really a Silent Generation?

Is Gen Z Really a Silent Generation?

Prita Kulkarni
May 31, 2024

They support all types of equality, especially racial equality. They’re also tens of millions strong in America. They’re Gen Z and they’re making a mark on the world as they come of age and buy with their leaning towards tech …

Do Gen Zers Follow in Millennials Footsteps?

Do Gen Zers Follow in Millennials Footsteps?

Prita Kulkarni
May 30, 2024

Are Gen Zers taking Millennials’ digital habits one step further? That may be the case when you examine the data that describes their digital inclinations and IQ. It’s time to parse through the data and describe exactly how Gen Z …

Smart Homes Are Trending For Millennials

Smart Homes Are Trending For Millennials

Prita Kulkarni
May 29, 2024

You can turn your dishwasher and washing machine on when you’re at a baseball game. It’s possible thanks to smart homes. These homes have devices and appliances that are controlled by apps. They’re trending for Americans, especially Millennials. Millennials are …

Millennials Are Redefining What it Means to Be An American

Millennials Are Redefining What it Means to Be An American

Prita Kulkarni
May 28, 2024

The American Dream has long been to get married, buy a home, and have 2-3 kids. However, changing life and economic circumstances in America. Millennials are the first generation in American history who are saying no to getting married and …

How Millennials Are Trendsetters

How Millennials Are Trendsetters

Prita Kulkarni
May 24, 2024

Most Millennials are children of Baby Boomers. They wield enormous purchasing power as a collective group. They are also bold and setting trends that the rest of America and the world will follow for several decades. But they are setting …

How Gen Z is Redefining Fashion

Prita Kulkarni
May 22, 2024

Fast fashion may be so out, but real fashion is returning. However, it’s doing so in a revolutionary way. Cash-strapped Gen Zers are flocking to thrift stores to snap up top brands like Talbots and Tahari, often at bargain prices. …

How Are The Millennials A Much Different Generation?

Prita Kulkarni
May 20, 2024

The generation that grew up during the Great Depression of the 1930s were known for their grit and amazing frugality. The Baby Boomers were known for more spending and being revolutionaries. But the Millennials are not known for anything as …

What’s Trending in Makeup This Summer?

What’s Trending in Makeup This Summer?

Prita Kulkarni
May 17, 2024

The first cosmetics were used by the Ancient Egyptians over 8,000 years ago as far back as 6000 BCE. Makeup has come a long way since then and is a staple for most women (and even some men) worldwide, especially …

Gen Z Women Are Getting Bold With Makeup

Gen Z Women Are Getting Bold With Makeup

Prita Kulkarni
May 16, 2024

And that’s okay. Big hair and blue eyeshadow are not new to women either. Western Baby Boomer women made that more popular starting in the 1960’s. Watch Bewitched and observe Samantha Stephens’s mother Eldora if you are sceptical. It was …

Why Aren’t Americans Eating Out Nearly As Much As They Used To?

Why Aren’t Americans Eating Out Nearly As Much As They Used To?

Prita Kulkarni
May 15, 2024

Did you know that some American Millennials and Gen Zers don’t know how to use a stove or an oven? The reason? They never cook. Americans have been known for their penchant for eating out all of the time and …

Generation Alpha Has Amazing Spending Power

Generation Alpha Has Amazing Spending Power

Prita Kulkarni
May 14, 2024

The youngest of this generation is still in their mom’s tummies, but they will still hold enormous power over global spending habits, especially in years to come. Welcome to Generation Alpha. As you discovered in a previous article, they’re the …

Do Millennial’s Frugal Habits Go Beyond Avocado Toast?

Do Millennial’s Frugal Habits Go Beyond Avocado Toast?

Prita Kulkarni
May 13, 2024

Millennials love avocado toast because it’s healthy and frugal – two things that the generation born between 1981 and 1996 crave. But is that all they’re saving on? It turns out that they’re a fairly frugal generation after all. And …

Just How Tech Savvy is Generation Alpha?

Just How Tech Savvy is Generation Alpha?

Prita Kulkarni
May 10, 2024

Did you know that half of today’s seven-year-olds may live to be at least 100? That includes my seven-year-old son! One unique thing characterizes them and makes them different from any other generation who has ever lived on this planet …

How Did Covid Transform How Millennials Shop?

How Did Covid Transform How Millennials Shop?

Prita Kulkarni
May 9, 2024

Being an incredibly large generation cohort numbering 72.24 million strong, perhaps it’s millennials and not so much the aging baby boomers who are transforming the way Americans, and perhaps the rest of the world shop. The oldest millennials turned 40 …