Why Do Millennials Prefer to Shop at Target?
Target, it’s pronounced Tarjayt by sophisticated people and it’s for high-class people who think that Walmart’s brands are below them.…
Author: Prita Kulkarni
Is Gen Z Really a Silent Generation?
They support all types of equality, especially racial equality. They’re also tens of millions strong in America. They’re Gen Z…
Do Gen Zers Follow in Millennials Footsteps?
Are Gen Zers taking Millennials’ digital habits one step further? That may be the case when you examine the data…
Smart Homes Are Trending For Millennials
You can turn your dishwasher and washing machine on when you’re at a baseball game. It’s possible thanks to smart…
Millennials Are Redefining What it Means to Be An American
The American Dream has long been to get married, buy a home, and have 2-3 kids. However, changing life and…
How Millennials Are Trendsetters
Most Millennials are children of Baby Boomers. They wield enormous purchasing power as a collective group. They are also bold…
How Gen Z is Redefining Fashion
Fast fashion may be so out, but real fashion is returning. However, it’s doing so in a revolutionary way. Cash-strapped…
How Are The Millennials A Much Different Generation?
The generation that grew up during the Great Depression of the 1930s were known for their grit and amazing frugality.…
What’s Trending in Makeup This Summer?
The first cosmetics were used by the Ancient Egyptians over 8,000 years ago as far back as 6000 BCE. Makeup…
Gen Z Women Are Getting Bold With Makeup
And that’s okay. Big hair and blue eyeshadow are not new to women either. Western Baby Boomer women made that…
Why Aren’t Americans Eating Out Nearly As Much As They Used To?
Did you know that some American Millennials and Gen Zers don’t know how to use a stove or an oven?…
Generation Alpha Has Amazing Spending Power
The youngest of this generation is still in their mom’s tummies, but they will still hold enormous power over global…
Do Millennial’s Frugal Habits Go Beyond Avocado Toast?
Millennials love avocado toast because it’s healthy and frugal – two things that the generation born between 1981 and 1996…
Just How Tech Savvy is Generation Alpha?
Did you know that half of today’s seven-year-olds may live to be at least 100? That includes my seven-year-old son!…
How Did Covid Transform How Millennials Shop?
Being an incredibly large generation cohort numbering 72.24 million strong, perhaps it’s millennials and not so much the aging baby…