Google changes its algorithm daily to make it more efficient and more consumer-friendly. These are some minor tweaks that help google to work smoothly. But, sometimes google announces significant updates that change the whole course of their search engine optimization, and these updates are called Core Updates
Google has been using almost the same algorithm since 2016 until now. After May 5, 2020, google changed the method to search for keywords. This impacts the most on the content creators and bloggers on the internet.
For many, it’s fruitful, but for others, it’s fruitless. Let’s get into specifics on what this update has to offer us.
Effects of this update
The moment this update rolls out, the website dominating the internet cut back in their ranking. This makes websites that have not yet been considered to cater to audiences, popular on the internet. This is because their content was more relatable than the one shown before.
Following is a graph from SEMrush showing the constant and massive tremors on Google search results.
SERP volatility for the last 30 days
The graph shows that on May 6, the search results were drastic changes, which also altered the ranking of some websites.
What Exactly Have changed in This Update
As always, Google doesn’t include any details about what’s improved in the search algorithm, which niches are being promoted, and how keywords work. Whether there’s a connection to the Coronavirus Pandemic and the increasing search activity of Google users is still unclear.
But with analytical data, we were able to gather information on the popularity of various top 10 websites on their niches, and the following are the results :
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Health Websites +2.51%
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Music and Movie Websites -8.44%
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Investment Websites -7.89%
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Gamming websites -19.98%
For this data, it is clear that Health blogs are winning the race. For more analytical data, you can visit this website.
Who are the Winners here
The real winners in this new algorithm are those websites, which contain more relative data to the problem but don’t have the proper keywords to make their website SEO. Using appropriate keywords is still important, but if your content is irrelevant to its keywords, mostly used to get only clicks, then it is likely to go down the list.
How to maintain your position: If your ranking has dropped down, then the first thing that you should do is NOT to PANIC and don’t change your previous written blogs as it can further drop your ranking. Leave your previous blogs as it is, and start writing blogs relevant to your keywords and topics.
Conclusion
As this algorithm is still new in the market, we can’t spot on its features exclusively. All we know is that our content should be relevant to our topic. To get more information about this core update, you can join SEJ eSUMMIT for free and learn everything about this bizarre update in an online conference
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