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Facebook is an American online social media and social networking service based in Menlo Park, California, founded by Mark Zuckerberg in 2004. Facebook was the site through which the game had begun, the beginning of a new start, a new era of social media. Hence, the grandfather of all social media sites is indeed, Facebook. Although today it may not have remained the most popular one, following the introduction of new ideas such as Instagram and Snap Chat, however, Facebook was the first social media site that had come into being, every single person today has an account on this platform and started their experience here. Thus, Facebook to date still has the largest users than any of the other social sites yet.

Why increase fan following?

If you have a business based page on Facebook, you are in luck because this article is all about it. Owning a Facebook page with a large following gives your business credibility, more leads, eligibility for ad breaks on live videos, and beta opportunities. In order to achieve the desired goals for your business through a Facebook page, you need to increase the number of fans on it. More followers on Facebook means more traffic for your page, which means more chances of effective engagement. The credibility of your brand page increases with a high number of followers. An already high number of followers attract more followers in means of the quality of products and services. More followers directly affect your sales and success. Followers serve as an army that is unpaid to promote your page and products which helps your posts to spread in various places.

 

How to increase fan following?

  1. Target Market: Before you begin officially, you need to define your target audience for your specific business type. It is important to keep in mind that not all of the Facebook users are your targets but people who can most relate to your products. You can then buy Facebook advertisements to be viewed on the profiles of that type of users in specific.

  2. Target the content: Once you have worked out your specific audience, now you need to communicate with them in the language they prefer, through the content in your advertisements and posts in general. Your content needs to eye-catching and relatable to your audience, hence creative.

  3. Figure out what expands most engagement: Your content might be well targeted to your audience but among that content, you need to figure out which one can expand the most engagement opportunities. You can measure this by calculating the most comments, reactions, and shares received on a specific type of content. Figure out the strategy used and base your future posts on it.

  4. Long term investment: Before beginning this journey, you should be mentally prepared for the idea that success does not come immediately, it requires patience and determination. Throughout the process, know that it takes time like any other business, and you stressing over this factor will only interrupt the quality of your work. You need to stay calm, relaxed yet determined to the goals.

  5. Build a schedule: Posting is a serious matter when social media is concerned, hence a schedule is required for it. Random posting throughout the week would do no good, posting every day at specific timings would even make the audience anticipate over the new post. Moreover, posting consistently shows people that your Facebook page is alive and active. Otherwise, it would not be worth it for them to follow your page. As a business page, your relationship with your followers must be symbiotic. If people are following your page, you must return the favor by consistently posting valuable content.

  6. Include a Follow Button on Your Newsletters: You should include a follow button on your newsletters to turn your newsletter recipients into page followers. Because your leads are high-interest individuals (they wouldn’t have given you their emails if they weren’t already interested in your business), there is a high chance that they will follow your page once prompted.

Promote your page through re-sharing popular content: Posting valuable content will not only keep your current followers loyal, but it will also give you a higher chance of gaining more followers. If some of your posts have gone viral or accrued an impressive amount of engagement, don’t be afraid to share those posts again. If your post resonated with your current followers, they will also likely resonate with individuals who don’t already follow you. Additionally, not all of your posts will reach all of your followers because your posts compete with posts by friends and family. Thus, you must re-share content every two months or so to ensure that those who haven’t seen your content will see them.

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