5 Brands With The Best Social Media Campaigns

Wondering why your brand is not driving much traffic?

One of the major reasons brands don’t get much awareness and engagement is that they overlook the importance of investing in social media.

Now you might be thinking “I already have a social media presence and it’s getting me nowhere”.

Yes, it’s getting you nowhere because just having a presence is not enough. You must know how to use these platforms smartly.

One of the best ways to drive traffic and awareness to your brand through social media is to craft and launch an innovative social media campaign.

A creative and well-thought campaign, which focuses on your audience, and is designed to elicit a response from them, just might give you a breakthrough.

If you are unsure about how to start and run an effective social media campaign then you can find inspiration from what actually worked for others.

So, for your inspiration and motivation, I’ve collected five of the most viral, effective, and exceptional social media campaigns. Let’s get into them!

1. “#MakeWhatsNext” by Microsoft

in 2016, Microsoft launched its #MakeWhatsNext campaign on The International Women’s Day. The intention was to appreciate women inventors and to encourage girls and women to study and work in the STEM fields (Science, Technology, Engineering, and Math).

This campaign constituted of videos that showed the interest of girls in science, and how they can make a change in the world by working in the STEM fields.

For Microsoft, this campaign earned over 14 million views, 184 million media impressions, and a 50% increase in website engagement.

2. “#GettyMuseumChallenge” by the Getty Museum

What is the best way to keep your audience engaged even if your brand/institution is closed due to a global pandemic?

Launch a fun and creative challenge. Getty museum came up with a brilliant idea to keep people connected with art while being in their homes. They introduced a challenge that went insanely viral. The challenge was to recreate a work of art with objects you find at your home and share it under the hashtag #BetweenArtAndQuarantine. People came up with hilarious and iconic recreations and this challenge proved to be exceptionally fruitful for the Getty Museum. They gained plenty of followers, content, engagement, and awareness.

3. “#ShareACoke” by Coca-Cola

Although I do not encourage the promotion of brands that pose health risks, we can certainly learn a lesson or two in marketing from the #shareacoke campaign. This campaign encouraged people to share with friends and family and have a personalized experience with their names on a bottle. In other words, they connected with consumers on a personal level. This campaign turned out to be a massive success for Coca-Cola. They achieved 25 million new Facebook followers and 18,300,000-plus media impressions.

4. “#Fantographer” Campaign by Applebees

Applebees is a well-known restaurant chain. This brand used a simple yet effective marketing technique. They called out all the Instagrammers to share pictures of their meals with the tag #Fantographer. Food-related content is already very popular on Instagram and user-generated content is always a good idea, hence this campaign ended up being a remarkable success. #Fantographer gained an average engagement rate increase of 25% and a 500% increase in followers.

5. Giveaway by CourseMinded

Do you know what is the best way to gain engagement if you’re a new brand? Arrange a contest or a giveaway. People simply love to win.

CourseMinded, a course creating platform, used this approach before launching their new product. They introduced a valuable giveaway and used many different social media platforms to promote it. The result? They gained 565 email addresses in 2 weeks and developed their first email list. While this might not sound like a huge achievement, it is certainly a great milestone and motivator for a new brand.

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