Did you know that a good way to sell to Generation Beta is to market to their parents? Sounds a bit weird, right? But seeing as the oldest members of Generation Beta are less than a year old, and most are still in their mom’s stomachs, that’s a smart strategy to adopt. You’re going to learn more hacks about marketing to this strategic and numerous generation.
A Bit of Background Information About Generation Beta
Before I discuss some good strategies to use when marketing to Generation Beta, I thought it would help if I told you more about them. Gen Beta babies will be born between 2025 and 2039. And they will be a strategic and significant generation, given that they will be born during a time of great global change and upheaval.
Their parents will be younger Millennials and older Generation Zers. Gen Beta will probably be living mostly in larger cities and metros–they will be the most urbanized generation in history. By 2050, about 1 out of every six people, or 18% of the total population, will be a Gen Beta individual. So, they will make a significant impact on what the world buys, though they may not make up a majority of the global population.
Also, for the first time in over 500 years, many to most members won’t live in richer and more developed nations. Their world will be profoundly affected by emerging and innovative technologies, particularly AI, which will be a crucial part of their daily lives. Their world will be affected by globalization, and the Western world’s reactions to it, rapid demographic shifts and global population decline, rapidly rising income levels in developing nations, and extreme global digitalization.
About 33% of Generation Betas will live in Africa. By contrast, only 46% will be in the Asia Pacific Region, and only 25% will come from the rest of the world. There will be over 2.1 billion of them by 2040.
Tips for Marketing to Gen Beta
Here are some useful tips for marketing to Gen Beta:
The Environment is Very Important
About 68% of Gen Betaers are expected to live in cities or urban areas by 2050. They will be very eco-conscious as well. If you want to market to them, include environmentally-friendly themes and messages into whatever you sell. Gen Zers and even Millennials tend to reward eco-consious firms with their money. Gen Beta will expect firms to be mindful of the environment when they make or market brands.
But companies will need to integrate environmental sustaianablity into their very business models to survive the new eco and tech-savvy generation.
Incorporate Urban Realities in Marketing Campaigns
Most Gen Beta members will live in cities and metros. That means they will live in much smaller spaces than their parents. It also means that their lives will be much busier and more hectic than it was for previous generations. Marketers that remember and include these realities in their advertising will thrive.
Reach Out to the Parents Early On
All parents want to keep their kids safe and give them the best education and life experiences possible. However, that will be especially true for Millennial and Gen Z parents. Those companies should consider the following factors when targeting Gen Beta’s parents because that will result in the most conversions:
- Safety
- Education
- Sustainability
- Digital wellness
Emphasize Digitization Heavily
Generation Beta will grow up fully emersed in technologies that are considered emerging and innovative right now. They will adapt to AI in ways that we can’t even understand now. AI is the first digital technology to deliver truly personalized suggestions, and many Gen Beta members will treat AI technologies like a trusted best friend.
Marketers that understand that early on will convert many Gen Betaers early on. Gen Beta will be used to and may even embrace automated customer service, instead of seeing at as being annoying, like current generations do. Gen Beta is projected to spend $113 on electronics devices over the next 10 years. So, those companies that rely on AI inputs to market personalized electronic devices and toys to parents will do well.
India and China are developing rapidly and becoming richer in the process. According to Brandtastic, about ⅖ of Gen Beta’s total spending will be in the Asia-Pacific region. The developed Western World (United States and Europe) will only contribute to 8% of total Gen Beta poupulation, but 41% of total spend by 2050. So, the geopolitical shift will have profound socioeconomic implications.
If you’re a marketer or company, you can get ready for this incredible change by using localized content, international SEO, and international commerce and E-commerce in your marketing campaigns and efforts.
Marketers Must Respect Privacy
Data breaches and leaked information don’t just lead to bad lawsuits. They can severely and permanently damage customer trust, leading to substantially lower sales. Data breaches, leaks, and similar scandals may be daily news content for Gen Beta, but that doesn’t mean that they will be okay with it. If you’re a marketer or company, you must keep sensitive and confidential information as secure as possible.
Gen Beta will want its social security, credit card, and other vital data to be kept away from the public’s and scammers’ eyes. Cisco’s most recent survey may back those statements up: 86% of respondents were very worried about data privacy and want companies and organziations to do a much better job of keeping certain data secret and safe.
You can prep for that by keeping information confidential during each stage of developing products. Your website needs to have easy to find and understand privacy policies and terms of service. Finally, you need to let the viewer customize the privacy options on your site and in your brands the way they want.
Marketing Messages Need to Be Short, Simple, Yet Powerful
If you think that Gens Z and Alpha suffer from bad ADHD, you haven’t seen Gen Beta yet. Microsoft’s most recent research indicates that Gen Beta will probably have an attention span of 8 seconds. So, if you’re not crafting powerful messages that use powerful and short text to support images and videos, you’re going to miss out.
Your brands will sell better if you market them with videos that are several seconds long, interactive ads, and educational infographics. Your website must have no glitches and must load in less than a nanosecond, especially on mobile devices. You must create outstanding customer journeys through the type of extreme interaction that complex video games have.
Your website and marcom must communicate substantial brand value quickly through meaningful brand messages.
Personalization is Crucial
Don’t just personalize marketing. Give Gen Beta shoppers and their parents real control, choices, and value by personalizing every part of the buyer journey. LLMs and AI tools are teaching Gen B (and even their parents) that personalization is a normal part of life. So, they will expect it in their shopping experiences.
Epsilon’s most recent survey discovered that 80% of customers are more likely to buy brands offering personalized experiences. Expect that number to increase with Gen Beta. So, why not use AI to help customize your website and marketing campaigns. Start off by analyze browsing history, bing patterns, and even mood and make suggestions based on your findings. AI tools collect that kind of data for you to study.
Design your website to change based on viewer preferences and actions. Gen Beta thinks that static websites are boring and so old school. They will move away from those sites in a heartbeat. Make sure that any marketing emails or texts you send out are personalized, look like they’re human-written, and are empathetic.
You’ll need to learn how to analyze AI data to predict when viewers will click on the ‘Buy Now’ and which products/services they are most likely to purchase and offer those brands to entice them to do so faster.
Do Ethical Marketing
Like Millennials, Gen Z, and Gen Alpha, Gen Beta cares if you hurt people or the environment when you manufacture, create, or market brands. They won’t buy what you sell if they think you’re guilty of either. Remember that when you create marketing campaigns. Nielsen’s most recent study reflects that: 73% of Millennials will spend much more on eco-friendly brands. That percentage will likely be much higher with Gen Beta.
So, remember to emphasize that you source your raw materials sustainably, follow all environmental practices, regulations, and rules when making your brands, pay your workers above a fair wage, and treat them well when you market. Also, include that you recycle and reuse materials whenever possible during and after manufacture.
FAQs
Define Gen Beta
Gen Beta is the group of kids born between 2025 and 2039. They will be the first generation in history to grow up entirely with advanced digital technologies like AI and AR/VR.
How do you market to Gen Beta in 2025-2026?
Since the oldest members will not even be able to read, you don’t market to them directly. Instead, you market to their parents. Emphasize things that are important to Millennials and Gen Z in your marketing copy.
What does Gen Beta care about?
Gen Beta cares about the environment and sustaining it. They care about mental and physical health, diversity and inclusivity, and authenticy and transparency. So, you need to make sure that all of your business operations and marketing communications/campaigns integrate and reflect these values.
Wrapping Up
In a way, you could say that Gen Beta is just an extension of Gens Z and Alpha because they all value the same things. But, Gen Beta is different because it grew up fully immersed in emerging and advanced technologies and a digital world. So, it will think, process information, and act differently than any other generation in history. And seeing as they are tomorrow’s consumers, it’s important to learn how they think and how to market to them early on.
