Is Generation Z More Likely to Rent Than Buy a House?
The American Dream may have been homeownership since the founding of the first colony, Jamestown in the early 1600s, but…
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What Do Millennials Do in Their Spare Time?
Millennials are a different generation than any that has ever existed in history. So, you may think that they like…
Gen Z is Just Plain Different
Baby boomers rebelled against the status quo with the counter-culture and flower power in the 1960s. Their grandkids, Gen Zers…
Family, Business, and Home: The Art of Multi-Generational Living
The concept of a multi-generational home, where grandparents, parents, and children cohabit, presents a unique blend of challenges and opportunities.…
Why Do Millennials Prefer to Shop at Target?
Target, it’s pronounced Tarjayt by sophisticated people and it’s for high-class people who think that Walmart’s brands are below them.…
Is Gen Z Really a Silent Generation?
They support all types of equality, especially racial equality. They’re also tens of millions strong in America. They’re Gen Z…
How Gen Z is Redefining Fashion
Fast fashion may be so out, but real fashion is returning. However, it’s doing so in a revolutionary way. Cash-strapped…
How Are The Millennials A Much Different Generation?
The generation that grew up during the Great Depression of the 1930s were known for their grit and amazing frugality.…
What’s Trending in Makeup This Summer?
The first cosmetics were used by the Ancient Egyptians over 8,000 years ago as far back as 6000 BCE. Makeup…
Gen Z Women Are Getting Bold With Makeup
And that’s okay. Big hair and blue eyeshadow are not new to women either. Western Baby Boomer women made that…
Why Aren’t Americans Eating Out Nearly As Much As They Used To?
Did you know that some American Millennials and Gen Zers don’t know how to use a stove or an oven?…
Generation Alpha Has Amazing Spending Power
The youngest of this generation is still in their mom’s tummies, but they will still hold enormous power over global…
Do Millennial’s Frugal Habits Go Beyond Avocado Toast?
Millennials love avocado toast because it’s healthy and frugal – two things that the generation born between 1981 and 1996…
Just How Tech Savvy is Generation Alpha?
Did you know that half of today’s seven-year-olds may live to be at least 100? That includes my seven-year-old son!…
How Did Covid Transform How Millennials Shop?
Being an incredibly large generation cohort numbering 72.24 million strong, perhaps it’s millennials and not so much the aging baby…