Approximately 15.9% of Gen Alpha individuals are active on social media platforms as of 2025. That number will jump up exponentially to 40.3% in less than four years (2029). Perhaps the largest single reason for that dramatic increase will be that more Alpha members will have access to smartphones. If you are wondering who cares about all of that, the answer is that companies and marketers do because it gives them amazing marketing insights. Let’s help them out by discussing Gen Alpha’s favorite platforms in more detail.

Keep it Short

If some like their content hot, Gen Alpha likes its content short, sweet, simple, and powerful. Collectively, they have amazingly short attention spans. So, it’s only receptive to short and powerful marketing messages. Maybe that’s why Gen Alphaers like TikTok so much. About 22% of them, according to GWI, spend lots of time on TikTok.

TikTok is entertaining and has short-form videos offering useful advice, which Gen Alphaers, and even Gen Zers and Millennials worship. Gen Alpha loves to be entertained. They love to connect with and message people, especially friends, on social media platforms like TikTok. Gen Alpha spent about 112 minutes on TikTok every day in 2023.

Educate the Young With Videos

Gen Alpha loves YouTube video content. According to some studies, Gen Alpahers make up about 33% of YouTube’s total viewership. Independent producers create and upload the bulk of video content on YouTube. The oldest Gen Alphaers are now teens, and they research social media platforms heavily when brand shopping.

Many companies are catching on by creating entertaining and intriguing YouTube content. Additionally, Gen Alpha worships social influencers on Instagram and YouTube. They are more likely to buy brands endorsed by these professionals on both platforms.

Gen Alpha is Unique

Having been born immersed in digital technologies and social media platforms, Gen Alpha is slowly discovering its own likes and tastes. It is also showing that being an entirely digitally native generation is not a bad thing after all.