The first cosmetics were used by the Ancient Egyptians over 8,000 years ago as far back as 6000 BCE. Makeup has come a long way since then and is a staple for most women (and even some men) worldwide, especially in Western nations. It’s a permanent part of most Western (especially) women’s daily beauty routine. That said, it evolves every year with the younger generation’s preferences. Let’s see what’s trending in makeup this summer.
Colored Mascara is In
People thought it was racy and bold when I wore teal eyeliner in public. Well, that may now be extended to mascara. Neon colors, especially, seem to be cool. They allow younger women to express their individuality and unique personalities, especially as the barometer soars. Popular colors are neon blue and purple.
Anyone Can Wear Blue Eyeshadow
Blue eyeshadow was big in the 1960s and even in the 1970s. Who can forget Samantha Steven’s mother, Endora’s unique look when she wore big red hair and blue eyeshadow? I certainly can’t, even though I haven’t watched a Bewitched episode in several decades. It turns out that blue eyeshadow is back. And darker-skinned women are pulling off that look with confidence!
So, the early 21st century proves that any woman can look great in blue eyeshadow. Many women recreate that tell-tale ’60s look by pairing sky-blue eyeshadow colors with winged eyeliner. Other women want to travel in time another thirty years and bring the 1990s back. They love icy frosty blue colors – both for eyeshadow and eyeliner.
Dewy and Glowing Skin is the ‘In-Thing!’
Women in 2024 dig glowing skin, and they’re getting innovative and creative when creating that dewy and glowy look. They either use a dewy foundation or slap a bit of highlighter on their cheeks to get that shimmering and sensual look. Perhaps this is the first era where women are not encouraged to pat some face powder on their faces after applying foundation.
Matte Lips Rock
Well, what especially does the trick is muted and blurry lips. Darker berry shades rock too. Even lighter-skinned women are snapping up darker berry shades and they look amazing. Glossy lips are no longer cool. Instead, that less bold pout of color on the lips to stand out is. Women find that blotting a bit of powder makes the matte look even more powerful.
Doll Blush is the New Cool
If you ever owned dolls when you were a kid, you would have noticed their soft pink cheeks. It looked so surreal it was almost unnatural. But it did look pretty. Well, that hue is back and the post-modern woman is strutting the doll blush look with stride. Women of any skin color or tone can pull off the light pink look with confidence provided they swipe the right shade across the apples of their cheeks in the right frequency.
Cream blush is trending now because it stays for a while, it’s easy to put on, and it makes women look stunning. The trick is to pat your cheeks with a bit of powder after each application.
Smokey Eyes Are Bold and In
Smokey eyes have always been popular because they add a sense of mysteriousness to the eyes of the woman who has them. It works best when it’s smudged and defined by a single line of thin and black liquid eyeliner.
Holographic Makeup is Cool
Multichrome makeup gives that 3D and complex look that women crave. Maybe that’s why it’s trending now. Metallic lip gloss and glitter eyeshadow only complete the look.
Makeup Has Gone Retro This Summer
In some ways, old trends are coming back from the makeup case. In other ways, women are relying on the latest in technologies and Forever colors to make bold and subtle statements with makeup.
