Twitter is an American microblogging and social networking service website which is used to post and interact with messages known as “tweets”. The company is based in San Francisco, California has more than 25 offices around the world. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. By 2012, more than 100 million users posted 340 million tweets a day. Since 2013, it has been ranked among the ten most visited websites in the world. Twitter is an amazing platform and can be utilized to easily promote your research, reach a large number of people quickly through tweets and retweets, follow the work of other experts in your field, build relationships with experts and other followers, and express who you are as a person.

Besides being a social media platform used by people and celebrities to connect, twitter can also be of great use to businesses. It helps people to identify and engage with potential clients and given the huge number of Twitter users, the potential clients could be limitless. Putting your brand on the site makes the clients to follow the business, go through the services, brand features, and position in the market, even more easily through availing Twitter’s marketing services.

What marketing services does Twitter provide?

Marketing services are the services that are provided to your brand to offer help to make your brand prosper. The marketing services provided by Twitter helps your brand to engage with your target audience by providing such opportunities for marketing campaigns. What twitters professionally offer you in this regard is that it helps you in monitoring your account, creating content, it helps you to increase your audience from which the potential clients approach and follow you, and reporting. Now, even managing your profile will not bother you much as twitter will mostly take care of that as well.

As you use Twitter more often, you can also keep yourself up to date about the different new entries and upgrades of Twitter’ marketing services. As Twitter is a well-known social networking site and would like to remain on this level, it competes tirelessly with its rival social networking sites, hence twitter keeps introducing upgrades and better versions of itself, including its marketing strategies and services. Keeping track of the evolving new tactics is hard indeed, Twitter will, however, and ensure that your business is utilizing the best possible tactics as well.

Advantages of utilizing these services

  • Counselling: Twitter allows full support when it comes to helping out their users. Twitter introduced counselling sessions with users who are brand owners and who are interested in utilizing Twitters’ marketing services. In these counselling sessions, the Twitter team helps you to recognize their best possible method depending upon the type of your business, and through which your business can prosper the most.

  • Increase followers: Twitter can help you increase your followers and provide more chances of successful engagements with potential clients. This can be done through advertisements and sponsorship that is supported by Twitter.

  • Increase followers without advertising: most of the other social sites completely rely on your advertisements to help you increase your followers. However, Twitter necessarily does not have to completely depend on advertising but Twitters’ marketing services provide help otherwise. Statistically talking, Twitter can help you increase 10,000 followers for you in less than a period of 12 months.

  • Step by step way provided: Twitter explains in 4 steps as for how their marketing services enact. Firstly, they research your business in-depth to develop a tactic suitable for your business, this includes twitter hashtags. Secondly, if you agree, they will act out their plan and you will be asked for approval before anything finalizes. Thirdly, they grow your followers. Fourthly, they monitor your comments, tweets, reviews, etc. lastly, your marketing manager will make reports of how the campaigns are working.

Twitter is a helpful platform for the businesses as well as the clients only if used properly.


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