Pandemic and Entrepreneurship

It would not be wrong to synonymize the year 2020 with words like uncertain, scary and unpredictable. Covid-19, social distancing, pandemic, corona are all phrases we have become eerily familiar with.

“Oh I’ve tested positive”, “I am currently self-quarantining”, “I’ve ordered groceries online”, “How I wish I could go out”, “Please make sure you have you have your mask and gloves on”, “My company is downsizing”, “My company recently laid off a couple of my colleagues”, “I’ve lost my job”, these are all sentences that are now a perpetual part of our everyday conversations as we continue to live our ‘new normal’. Needless to say, each day now comes with its fair share of challenges and struggles. The challenges have become exceptionally harder in terms of money. Thousands continue to lose their long-term jobs each second right as you read this!

However, like all things even this pandemic has two sides to it, the dark bleak one which we are all more than aware of and the other which could perhaps transform modern-day laymen into the future Jeff Bezos and the likes. Just like diamond is best created amidst pressure, this pandemic could give birth to successful entrepreneurs of tomorrow. What we’re suggesting is look outside the box, nudge your limitations, and invest in what could perhaps be the project of your dreams. However, many would still question the rationale and merit behind what is being suggested, which is, to invest amidst a pandemic but as Robert Kiyosaki once said, “Everyone can tell you the risk. An entrepreneur can see the reward”. To all the readers reading this, throw your inhibitions and fears outside the window, it’s your time to shine.

To begin with, the concept of your business is your baby, treat it like one with gentleness and affection, use a handle with care sticker if need be! Brainstorm, scribble, and jot down your ideas on a piece of paper. Think of all the possible things you’ve ever thought of starting, narrow them down further bearing in mind that it will be this idea that shall be the driving force in the future. A good idea should be something you are very passionate about. Always remember, you need to convince yourself before you can convince others.

Once you’ve decided on the concept, try, and gather your resources. As an entrepreneur, you need to innovate, and sometimes that could mean a strain on the resources. Look at how your friends and family can help, if there are readily available resources that you can borrow and reuse, do that, it will save you a lot of time, money, and energy. A mistake most entrepreneurs make is they expend a lot of their capital on resources early on before launching their concepts assuming what they’re providing will hit off in the market immediately, this will not necessarily be the case. Launch your businesses with the least amount of resources possible and see how the market responds to it, fine-tune your product’s specifications and spend on the right kind of resources accordingly. As time progresses and you better understand your customers, it shall all fall into place. As has been always said, dreamers can never be tamed, shine bright, and show the world what you have got!

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